The lab opens — why Gudu builds

We've been running Gudu for a while now. Campaigns, funnels, brand work. Along the way we kept meeting businesses that needed something that didn't exist yet: the quality of a real agency, at the price of DIY. With today's advancements in LLM's we think now is the perfect time to bring these intelligence gains to the small business owners of the world. To democratise ad excellence for all.

So we started building.

Gudu Labs is where we'll ship those products. One experiment at a time.

First out the door: Project Pool. Agency-grade Google Ads for Australian SMBs, $89 a month, founder-reviewed. Built for the businesses whose budgets are too small for a real agency and too complex to DIY — the ones we kept meeting and couldn't help with the agency.

We've got a couple more experiments cooking. We'll post here when there's something real to show. If you want to be the first to know, bookmark this page.

— Adam & Jordan