Gudu Labs

Google Ads.Done right.For the price of coffee.

High-performing Google Ads, finally affordable. Same research, same daily tuning, same founder sign-off — without the $3k-a-month agency minimum.

stop worrying about Google Ads.
mail.google.com
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Mon 8:02 am
P
Pool · weekly report
Week of 13 Apr — +12 leads, CPL down to $32
Good week. Local-services campaign leaned into emergency jobs — we paused two underperforming ad groups and…
G
Google Ads — Your weekly performance summary
Sun
emergency plumber near me
AllImagesMapsNewsShopping
B
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Google Ads
BBluegum Plumbing
KeywordsSearch termsNegatives
KeywordClicksCTRROAS
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Eligible·Exact
1877.8%5.2×
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Low search vol·Broad
33.2%
your Monday email
top of Google
inside the account
The craft · three principles

Agency work.
Without the agency bill.

№ 01THE WORK

AI does the drafts. We do the decisions.

Our custom AI tools research your market, draft the campaigns, and monitor spend every day — pausing what's wasting money, testing what's working, flagging anything off. We review every move, rewrite the copy that isn't right, and sign off before anything changes in your account. No set-and-forget. No one learning on your dime.

AI drafts · we decide.
№ 02THE HUMANS

Founder-reviewed. You own the account.

We personally sign off every build before it spends a dollar. Our tools handle the repetitive work at scale, so every account gets the same founder-reviewed craft — whether you're our first client or our thousandth. Your Google Ads account stays yours, day one and forever.

month-to-month · zero lock-in
№ 03THE PRICE

Eighty-nine dollars. Flat.

One monthly price — no retainers, percentage-of-spend, setup fees, or upsells. $500–$5,000/mo ad spend, up to 5 campaigns. Works for any business priced out of an agency retainer.

$89 · cancel anytime
Getting started · three small things

Up and running
in a week.

You do three things. We handle everything else — the research, the build, the tracking, the launch. About 15 minutes of your time, total.

Link account
your-business@gmail.com
Google Ads access✓ Connected
Analytics linked✓ Connected
Tracking calls & bookings✓ Connected
Read/write · revocable · your account stays yours
link your account
01

Connect your account.

2 minutes
Quick intake · 5 min
  1. 1.What does the business do?
  2. 2.Who's the ideal customer?
  3. 3.Monthly ad budget?
  4. 4.Competitors we should know?
4 questionsSend →
we learn your business
02

Tell us about your business.

5 minutes
Build sheet · approve to launch
Search campaign
3 ad groups · 24 keywords
Approved
Extra info
Phone, hours, reviews
Approved
Search terms we target
47 high-intent searches
Approved
Display campaign
Awaiting your review
Pending
founder-reviewed · live same day
03

Review & approve.

5 minutes
How it works · the job sheet

From intake to launch
in under a week.

Expert-level work, handled step by step. Eight things happen between you handing over the keys and the first lead landing.

Job docket
Phase 01 · Setup
You give us 15 minutes. We take it from there.
01

Connect account

Link Google Ads with one click. Secure manager-level access, revocable any time.

2 minutes
02

Learn your business

A plain-English chat — what you sell, who buys it, what a customer is worth. No forms.

5 minutes
Phase 02 · Research
We research — no input needed from you.
03

Research phase

We do the research — market read, competitor review, site-health audit, budget forecast.

We handle this
04

Research report

Keywords, budget plan, site fixes, forecast for leads and cost-per-lead. Plain English. Delivered within 24 hours.

Delivered to you
Phase 03 · Build
We build. One of us signs off.
05

Campaign build

Campaign structure, ad copy, extensions, conversion tracking. Built once, properly.

We handle this
06

Founder review

One of us personally reviews every detail before launch — keyword fit, copy quality, budget logic, conversion tracking. If it isn't what we'd send an enterprise client, it's rebuilt.

48 hours
Phase 04 · Launch
You approve. Ads live same day.
07

Review & approve

You review the campaigns in your dashboard. One click to approve, one line of chat to request changes. Campaigns push live the same day.

5 minutes
08

Launch & optimise

Ads live the day you approve. Every day we tune — pause what's wasting money, test what's working. Every week, a plain-English report lands in your inbox.

Ongoing
the same eight, every time
Pricing · one line item

A receipt, not a
pricing page.

PROJECT POOL · AUSTRALIAN OWNED & RUN
ACCOUNT SETUP & MANAGER LINKincl.
MARKET · COMPETITOR · KEYWORD RESEARCHincl.
SITE-HEALTH AUDITincl.
CAMPAIGN BUILD (UP TO 5)incl.
AD COPY · EXTENSIONS · TRACKINGincl.
FOUNDER-REVIEWED · EVERY BUILDincl.
DAILY OPTIMISATION (M–F)incl.
WEEKLY REPORTS · PLAIN ENGLISHincl.
WEB APP + EMAIL SUPPORTincl.
DIRECT LINE TO BOTH OF USincl.
Subtotal$89.00
GST
Total / month
$500–$5k spend · 5 campaigns
Keep for your records · Cancel anytime
no setup fees. no hidden fees. no contracts.month-to-month. cancel anytime. lands in your inbox on the 1st.this is your fee — not the ad spend. you pay google directly for clicks. $89/mo covers everything we build.
Typical setup · 24 hours
First report · end of week one
A fair question · the honest math

We didn't cut corners.
We cut overhead.

Agencies do good work. Most of their invoice doesn't go toward that work. Here's where the money actually goes — and why ours looks different.

TYPICAL AGENCY
What $5,000/mo actually pays for
Account manager salary$2,800
Office rent & overheads$800
Juniors learning on your account$400
Sales & account handlers$500
Actual ads work$500
Total / month
$5,000

“You're paying for their building, not your results.”

vs.
PROJECT POOL
What $89/mo actually pays for
AI drafts · we decideincl.
Both founders reviewincl.
No office · no sales team$0
No middlemen$0
Total / month
$89

“You pay for the work. Nothing else.”

If you DIY

Your time isn't free. ~8 hrs/week learning Google Ads adds up — plus the budget you'll burn figuring it out.

If you hire a freelancer

$500–$2k/mo. One person's bandwidth, one person's judgement, one person's holidays. No backup.

If you hire an agency

$3–8k/mo. You pay for office rent, sales commissions, and a junior learning on your account. (See the receipt above.)

The tradeoffs · stated honestly
Built + signed

Software builds it. We sign it off.

Software does the repeat work. We sign off every campaign before it runs.

Research first

Your account, read before touched.

Market, competitors, search terms, site health, budget forecast — all looked at before anything ships. No cookie-cutter templates. No reused keyword lists.

No lock-in

Your account. Always yours.

You own your Google Ads account from day one. Month-to-month, no notice period. Cancel and we revoke access — you keep every campaign, keyword, and creative we built. Nothing held hostage.

The two of us

Two agency owners.
One flat subscription.

First campaign · typical first month

Adam & Jordan

Co-founders · Sydney · ads + sales · 10+ years each

We own an agency together. For the last decade, Jordan has run Google Ads for every kind of business — from small local operators to some of Australia's largest enterprises. Adam spent the same decade in B2B sales, figuring out which ads actually turn into paying customers. One thing's plain: the enterprises can afford the tools, the strategists, the daily tuning that make ads actually work. Everyone else can't. And that's why most businesses never get Google Ads right.

We built Pool to change that. The same methodology, the same tools, both of our names on every build — Jordan on the craft, Adam on the offer — without the enterprise invoice. Every business deserves a fair shot at growing online, not just the ones with a marketing department.

FAQ · the straight answers

Questions,
answered.

ask anything — we reply same-day
The straight answers · 15 questions
Can the system spend my money without me approving?

No. Nothing goes live until you click approve. Daily budgets are capped inside Google Ads itself — the system can't override them. If spend spikes or conversions drop, it auto-pauses the campaign and flags a human.

Who owns the ad account and creatives?

You do, from day one and forever. Ad copy, keywords, extensions, landing page URLs — everything we build lives in your Google Ads account. Cancel and nothing disappears.

Can I cancel anytime?

Yes. Month-to-month, no notice period, no cancellation fee. Reply to any email we've ever sent you and billing stops that day.

Can the AI actually write good ads for my specific business?

The system drafts the keywords, ad copy, and targeting based on your market. Then one of us personally reviews every detail before anything reaches you. If it's not what we'd send an enterprise client, we rebuild. You see the draft before a dollar is spent.

I'm not tech-y. Will I understand the reports?

Yes. Our weekly email reads like: "Spend was up 12% because we leaned into emergency jobs. Cost per lead dropped to $32, below your target." No dashboards to learn, no jargon. If you want the detail, it's in the app — but you don't have to touch it.

Is there a real person I can email if something breaks?

Yes. Email projectpool@gudu.com.au or reply to any email we've sent you. One of us replies before the day's out. No tickets, no bots, no queue.

Do I need an existing Google Ads account?

No — not if you don't have one. We create one for you under our Google Partner manager link and transfer ownership to your name. If you already have one, we link to it as a manager — you keep full control and can revoke access any time.

What's the minimum monthly ad budget?

$500/month. Below that, you'd be paying us more than you're paying Google. The $89 plan covers budgets up to $5,000/month.

What if I spend more than $5,000/month?

Higher tiers exist for $5k–$15k and $15k+ monthly spend. Book a call and we'll scope the right fit. No automatic tier jumps, no surprise invoices.

What if I need more than 5 campaigns?

Most small businesses don't. Often what looks like 'more campaigns' is better ad groups inside fewer — we'll give you the honest answer. If you genuinely need more, higher tiers exist.

How are my campaigns built?

Kickoff chat, then research runs automatically (market, competitors, keywords, site health, budget forecast). We build structure, copy, extensions, tracking. One of us personally reviews before you see it.

What happens during the 48-hour build window?

The research and draft build are already done. In those 48 hours, one of us reviews keyword fit, copy quality, budget logic, and tracking. We approve or send it back for a rebuild. No junior-agency mistakes in your account.

Do you support Meta, LinkedIn, or other channels?

Not yet. Google Ads only for v1. Meta is on the roadmap for v2. We'd rather do one channel properly than four badly.

What if I don't have a website?

You need one — it's where ad clicks land. We don't build websites. Get yours up first, then we can run ads to it.

What if I'm already with an agency?

Finish out their notice period or cancel clean — we're happy either way. Once their access is removed from your Google Ads account, we link in and start fresh.

One price · Start today

Let's run ads
that actually work.

Start today, or grab a 15-minute call. Eighty-nine dollars a month. Cancel anytime. We personally review every build.

New patients / mo
Cost per patient
Return on spend
Dental clinic · month 6 · your results will vary

No contract · Cancel anytime · No credit card required

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